I do marketing strategy.
Depending on the company and the day, this might mean:
- Brand, communications, and digital strategy
- Brand identity development
- Account planning, creative development, and activation
- New product innovation
- Cultural and consumer research
- Business planning, consulting, and advisory
- Ideation-workshop design and facilitation
I've spent a decade with one foot in brand strategy and the other in advertising, which means I'm usually trying to solve things the wrong way around. I like solving things the wrong way around. I like complexity. I like starting from scratch. I get excited about spreadsheets. My business hand-gestures are very convincing.
Some of my recent clients include: Lexus, Chrysler, Samsung, Technicolor, Mars Foods, Harley-Davidson, Thomson-Reuters, Del Monte Foods and NBC/Universal. I’ve worked with Converse, Disney, P&G, PepsiCo, Tylenol, and a bunch of other interesting brands, for agencies and consultancies including Anomaly, BBH, SID LEE, Edelman, Fathom+Hatch, Takeout New York, and Faith Popcorn’s BrainReserve.
I occasionally teach a class on Marketing for Cheap at General Assembly, and give a speech on Branding for Artisans and Craftspeople. I've also given interviews on trends and culture to Newsweek/The Daily Beast, ABCNews.com, Women’s Wear Daily, CNN/Money, and Monocle Magazine. I'm on record somewhere as coining the phrase "digital booty-call."
Brands I've worked with:
- NBC / Universal
- Thomson Reuters
- Mars Foods
- Del Monte Foods
Places I've taught & lectured:
- General Assembly
- WeMedia/Miami University
Publications nice enough to interview me:
- The Daily Beast
- Women’s Wear Daily
- ABC News
- Monocle Magazine