I do marketing strategy.

Depending on the company and the day, this might mean:

  • Brand, communications, and digital strategy
  • Brand identity development
  • Account planning, creative development, and activation
  • New product innovation
  • Cultural and consumer research
  • Business planning, consulting, and advisory
  • Ideation-workshop design and facilitation

I've spent a decade with one foot in brand strategy and the other in advertising, which means I'm usually trying to solve things the wrong way around. I like solving things the wrong way around. I like complexity. I like starting from scratch. I get excited about spreadsheets. My business hand-gestures are very convincing.

Some of my recent clients include: Lexus, Chrysler, Samsung, Technicolor, Mars Foods, Harley-Davidson, Thomson-Reuters, Del Monte Foods and NBC/Universal. I’ve worked with Converse, Disney, P&G, PepsiCo, Tylenol, and a bunch of other interesting brands, for agencies and consultancies including Anomaly, BBH, SID LEE, Edelman, Fathom+Hatch, Takeout New York, and Faith Popcorn’s BrainReserve.

I occasionally teach a class on Marketing for Cheap at General Assembly, and give a speech on Branding for Artisans and Craftspeople. I've also given interviews on trends and culture to Newsweek/The Daily Beast,, Women’s Wear Daily, CNN/Money, and Monocle Magazine. I'm on record somewhere as coining the phrase "digital booty-call."

Brands I've worked with:

  • Lexus
  • Harley-Davidson
  • Intel
  • Disney
  • NBC / Universal
  • Thomson Reuters
  • Chrysler
  • Advil
  • Converse
  • Mars Foods
  • PepsiCo
  • Del Monte Foods
  • Samsung
  • Technicolor
  • Tylenol
  • P&G

Places I've taught & lectured:

  • General Assembly
  • WeMedia/Miami University

Publications nice enough to interview me:

  • The Daily Beast
  • Women’s Wear Daily
  • ABC News
  • CNN/Money
  • Monocle Magazine