For Urban Cycling, Some Growing Pains

A few weeks ago a small Florida-based bicycle shop called Republic Bikes entered into a partnership with Urban Outfitters. The company, launched in March of this year, offered an eye-catching deal: one off-the-shelf frame (in three sizes), one set of parts, and an endless color palette—configurable over the internet, all for $399. The guardians of urban cycling did not react kindly.