Hello

I love solving problems. Complex problems, delicate problems, problems involving emotions and systems. If there’s a theme running through my 16 years as a marketing guy, it’s just that: I am deeply motivated by a drive to take things apart, learn how they work, and figure out how to make them work better. Whether that’s understanding what makes a person tick, or understanding what makes a company run, I want to know more. I like to think that it’s the superpower I bring to each and every project I work on.

My passion for curiosity and critical thinking has taken me from the world’s largest motorcycle rally to the world’s best-known theme-park, from the weirder corners of the internet to the convenience stores of the tri-state area, from partnerships with data scientists and app developers to collaborations with writers and visual storytellers. I have been lucky enough to teach marketing strategy at The New School and the Miami Ad School. My insights into trends and culture have also appeared in ABC News, Women’s Wear Daily, CNN/Money, and The Daily Beast.